Comments on: The Art of Perception V: How Does Apple Do It? http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/ Freelance. Writing. Life. Fri, 12 Mar 2010 18:36:32 +0000 http://wordpress.org/?v=2.3.3 By: Graham http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1375 Graham Wed, 03 Dec 2008 00:32:52 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1375 LOL - Yeah, now I test in IE only to find out I've screwed something up for Firefox. Ya know, life was so much easier without CSS. I remember when tables became the rage -- I still use them. Much fewer problems, and a much more straightforward approach. CSS is great when it works (and I know how people love discovering workarounds) but why can't they just make everything standard already...?! ~Graham LOL - Yeah, now I test in IE only to find out I’ve screwed something up for Firefox.

Ya know, life was so much easier without CSS. I remember when tables became the rage — I still use them. Much fewer problems, and a much more straightforward approach. CSS is great when it works (and I know how people love discovering workarounds) but why can’t they just make everything standard already…?!

~Graham

]]> By: Anthony Lawrence http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1374 Anthony Lawrence Tue, 02 Dec 2008 22:17:32 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1374 No problems. But I really don't use it for much - checking my website to make sure I didn't break IE when I change something, reminding myself how to do something so I can help a client. No heavy use. No problems. But I really don’t use it for much - checking my website to make sure I didn’t break IE when I change something, reminding myself how to do something so I can help a client. No heavy use.

]]> By: Graham http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1368 Graham Tue, 02 Dec 2008 14:57:21 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1368 @Anthony -- Yes, I've heard of Windows running on Mac, but I didn't realize there were emulators that allowed you to run it at the same time! Have you had any problems/crashes at all? Definitely going to have to take a closer look at this... @Kelly -- That's a good point about Apple having an "enemy". I never quite saw it that way before, but that tactic is true in many instances, like the classic Coke/Pepsi war (as in classic war, not classic Coke...) That being said, I've always wondered why Apple kept its architecture closed after IBM opened up theirs. It's the same tactic Atari used in the 70s -- trying to sue other software designers who wanted to develop for their proprietary hardware. Atari lost the lawsuit, and eventually lost the video game race. But Apple somehow managed to survive, in large part due to Steve Jobs I believe. Again, perhaps its the "keep the customer base small, and keep them happy" mentality. It means that they don't become the biggest company in the world, but they become one of the most loved. There's got to be something to say for that! ~Graham @Anthony — Yes, I’ve heard of Windows running on Mac, but I didn’t realize there were emulators that allowed you to run it at the same time! Have you had any problems/crashes at all?

Definitely going to have to take a closer look at this…

@Kelly — That’s a good point about Apple having an “enemy”. I never quite saw it that way before, but that tactic is true in many instances, like the classic Coke/Pepsi war (as in classic war, not classic Coke…)

That being said, I’ve always wondered why Apple kept its architecture closed after IBM opened up theirs. It’s the same tactic Atari used in the 70s — trying to sue other software designers who wanted to develop for their proprietary hardware. Atari lost the lawsuit, and eventually lost the video game race.

But Apple somehow managed to survive, in large part due to Steve Jobs I believe. Again, perhaps its the “keep the customer base small, and keep them happy” mentality. It means that they don’t become the biggest company in the world, but they become one of the most loved.

There’s got to be something to say for that!

~Graham

]]> By: Kelly http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1357 Kelly Mon, 01 Dec 2008 18:45:36 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1357 Graham, I agree completely, the experience, and their constant raising of the bar then sailing over it, are major components in their resurgence. You nailed it with the iPod, too. You can't underestimate how that little device took the fear out of "The Switch" for so many people, even though it has little to do with owning a Mac! You know I get weepy when discussing my favorite folks at Apple, so I'll sniffle through this comment and then wander off to daydream of sexy Macs. Let me add one thing, that you glanced at in this post, keeping Apple hot: an enemy. It's hard to push on a rope. Pushing against something (PCs/ Microsoft) has always enhanced the perception of Apple in the eyes of its fans. If you think you haven't got an enemy, look harder. There is always something to push against, though the best enemies are like Apple's: entrenched Goliaths that you don't even have to name in order for folks to know that you are <em>anything but</em> them. Great post! Regards, Kelly <em>Kelly's last blog post..<a href='http://feeds.feedburner.com/~r/MaximumCustomerExperienceBlog/~3/460614082/' rel="nofollow">Tip of the Week: Say NO to Your Yes Men and Save Face Later!</a></em> Graham,

I agree completely, the experience, and their constant raising of the bar then sailing over it, are major components in their resurgence. You nailed it with the iPod, too. You can’t underestimate how that little device took the fear out of “The Switch” for so many people, even though it has little to do with owning a Mac!

You know I get weepy when discussing my favorite folks at Apple, so I’ll sniffle through this comment and then wander off to daydream of sexy Macs.

Let me add one thing, that you glanced at in this post, keeping Apple hot: an enemy. It’s hard to push on a rope. Pushing against something (PCs/ Microsoft) has always enhanced the perception of Apple in the eyes of its fans.

If you think you haven’t got an enemy, look harder. There is always something to push against, though the best enemies are like Apple’s: entrenched Goliaths that you don’t even have to name in order for folks to know that you are anything but them.

Great post!

Regards,

Kelly

Kelly’s last blog post..Tip of the Week: Say NO to Your Yes Men and Save Face Later!

]]> By: Anthony Lawrence http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1354 Anthony Lawrence Mon, 01 Dec 2008 13:13:56 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1354 One word: virtualization. A few more words: Fusion, Parallels, VirtualBox.. I run XP right along side OS X. I fire it up in Fusion whenever I need it. One word: virtualization.

A few more words: Fusion, Parallels, VirtualBox..

I run XP right along side OS X. I fire it up in Fusion whenever I need it.

]]> By: Graham http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1353 Graham Mon, 01 Dec 2008 12:52:28 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1353 Hi Anthony, Yes, I would certainly like to move over to Mac myself, but I'm still wary of compatibility issues. Apparently Word does a good job of porting documents from system to system (how ironic...) The number of my clients who work on Mac is growing, so perhaps next time I'm in the market, I'll take the plunge. Thanks for stopping by! ~Graham Hi Anthony,

Yes, I would certainly like to move over to Mac myself, but I’m still wary of compatibility issues. Apparently Word does a good job of porting documents from system to system (how ironic…) The number of my clients who work on Mac is growing, so perhaps next time I’m in the market, I’ll take the plunge.

Thanks for stopping by!

~Graham

]]> By: Anthony Lawrence http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1333 Anthony Lawrence Sat, 29 Nov 2008 21:47:25 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1333 I switched to Apple the minute they came out with OS X. I had actually seen their early Unix versions way back when in the early 90's - I had to wait a long time to see OS X, but it was worth it. I keep recommending Apple every time anybody asks. People are starting to listen - I think Apple's great marketing has helped that. And no, they are definitely NOT overpriced - you get what you pay for and more! I switched to Apple the minute they came out with OS X. I had actually seen their early Unix versions way back when in the early 90’s - I had to wait a long time to see OS X, but it was worth it.

I keep recommending Apple every time anybody asks. People are starting to listen - I think Apple’s great marketing has helped that.

And no, they are definitely NOT overpriced - you get what you pay for and more!

]]> By: Graham Strong http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1302 Graham Strong Wed, 26 Nov 2008 22:59:50 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1302 Hi Cath, Yes, I know the feeling. I'm doing some video editing using a MacBook right now -- I still need to get the hang of using a Mac, but I love the sleek design, the way the power input is a magnet, and the way the Apple logo lights up when you turn it on. One day, one day... ~Graham Hi Cath,

Yes, I know the feeling. I’m doing some video editing using a MacBook right now — I still need to get the hang of using a Mac, but I love the sleek design, the way the power input is a magnet, and the way the Apple logo lights up when you turn it on.

One day, one day…

~Graham

]]> By: Cath Lawson http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1300 Cath Lawson Wed, 26 Nov 2008 21:16:02 +0000 http://www.grahamstrong.com/blog/the-art-of-perception-v-how-does-apple-do-it/#comment-1300 Hi Graham - Apple have built an awesome brand. I so want one and I still don't have one. I used to believe they were overhyped until I read about your experience. Oh well - when this sony I have now packs in - hopefully I'll be able to have an Apple. <em>Cath Lawson's last blog post..<a href='http://feeds.feedburner.com/~r/SuccessPasscode/~3/466480430/' rel="nofollow">Which Prize Would You Choose?</a></em> Hi Graham - Apple have built an awesome brand. I so want one and I still don’t have one. I used to believe they were overhyped until I read about your experience. Oh well - when this sony I have now packs in - hopefully I’ll be able to have an Apple.

Cath Lawson’s last blog post..Which Prize Would You Choose?

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