Archive for September, 2008

…Now with Linky Love!

Sunday, September 21st, 2008

linkylove-admin-panel.gifA quick note for all you out there: I’ve now installed Lucia’s Linky Love to my blog, so that after a certain number of comments your URL will become a DoFollow link, adding linkjuice to your blog, website, etc.

From the Linky Love website:

This is a variety of “dofollow” plugin. It’s main function is to strip “nofollow” tags from links in comments. The purpose is to encourage comments by rewarding commenters with “dofollow” links which boosts their rank in search engine. However, this particular plugin also has features that thwart human’s who are paid to visit blogs and leave insipid comments simply to boost their companies back links.

Why Did I Do This?

For many of us, blogging is about improving SEO efforts. So I wondered why commenting shouldn’t be the same. The answer, of course, is spammers. Lots of people — and bots — will bombard comment sections in an effort to draw more traffic to their own blog.

There is the “right” way, by actually participating in the blog and offering new insights to a topic. Then there is the “wrong” way — leaving quick comments like “Great Post” and adding your name as “Low Med Prices”. Unfortunately, these black hat commenters have forced WordPress and other blogging software to implement “NoFollow” as the default.

My hope is that this plug-in will reward people who participate, and thwart the efforts of those who are looking for a quick and easy way to get links to their websites. (And yes, I do actively delete those…)

Share the love yourself! Find out more about this nifty app at:

http://money.bigbucksblogger.com/lucias-linky-love-a-dofollow-plugin-to-foil-human-comment-spammers/

~Graham

Writer’s Block: Proper Diagnosis and Treatment

Wednesday, September 17th, 2008

squirrel.jpgAbstract

Writer’s block is an insidious and pandemic condition. Past recommendations on its diagnosis and treatment approach the problem as if it were one single disease with one single therapy. However careful study into its presentation and symptoms reveal that this should actually be treated as a group of afflictions, inter-related but highly individualized. It also follows that upon correct diagnosis, individualized treatment courses are required for successful outcomes.

(Authors’ Note: The term “writer’s block” will be used throughout, though “creative block” may be more appropriate. Those practising in other art forms may find it useful to adapt the recommendations in this study accordingly.)

Classification and Treatment of Writer’s Block

Writer’s block comes in many forms. Unfortunately, the current treatment methods of the day do not recognize this, and instead try to give a blanket treatment. Not surprisingly, the success rates of these treatments are spotty at best.

We have developed a classification system of writer’s block here, along with recommended treatments.

Blank Page Syndrome (pageis blanketum)

The classic presentation of “writer’s block”. Symptoms include:

  • Indecision
  • Fear of writing
  • Inability to generate ideas
  • Obsessive counting of cars passing in the street
  • Sore wrists and forearms due to excessive impact with punching bag

Recommended Treatment: Patient should be encouraged to simply start writing anything mundane from grocery lists to a description of the cars passing by. In most cases, the simple act of writing will trigger an auto-response, whereby the patient will momentarily forget the fear and indecision thus unlocking the creative portion of the brain. Soon ideas should come tumbling to the page.

In extreme cases, patients should be given permission to call it a day, get a quart of ice cream, bottle of wine, or case of beer (depending on their predilections), and watch reruns of Cheers.

Stunted Start (writerus hiccupi)

Slightly different than Blank Page Syndrome, patients with Stunted Start have ideas in their head and know what they want to write, but are indecisive on how to approach the subject matter. Generally presents itself when the topic matter is fixed i.e. an assigned story, article, or web page. Symptoms include:

  • Indecision
  • Frustration with inability to “state the obvious”
  • Confusion
  • Irritability, even with the cat

Recommended Treatment: Patients should be encouraged to write several different opening paragraphs in succession, approaching the subject matter in slightly different ways each time. Eventually, the “natural” course of the writing should present itself through this exercise. However in extreme cases, the writer may find it beneficial to read over all the openings to determine the best one. It may also be helpful in these extreme cases to step away for a while and take a walk, do the dishes, or apologize to the cat, before returning to the desk.

Confused Subject Matter Syndrome (dunnoium whatiamwritingus)

Patients with Confused Subject Matter Syndrome often try to write an article or related piece without fully understanding the topic. This may be because of tight deadlines, an overloaded schedule, or just plain looking for a shortcut. The resulting writer’s block is more from gaps in knowledge than anything else. Symptoms include:

  • Indecision
  • Frantic writing
  • “Cloud Piling”
  • Illogical conclusions
  • Long, rambling sentences that seem to be trying to get to the point but at the end of which you realize that the writer is actually and simply just getting paid by the word

Recommended Treatment: Patients should be encouraged to research their topic matter some more. In lucky circumstances, the writer may have discovered what information he or she still needs to learn, so outlining that information before further research should be fostered.

Trying to Remember that Great Idea You Had Just Before You Drifted Off to Sleep Last Night (sandmani thievium)

Although not a writer’s block in the strictest sense, it does present with similar symptoms and can often be cured with related treatments. Symptoms include:

  • Frustration
  • Repeated slapping upside the head to”jog” the memory
  • Silent cursing of the happy squirrels outside
  • Excessively loud cursing of the happy squirrels outside

Recommended Treatment: Patients should be encouraged to stop thinking about it, as this sometimes triggers the memory to suddenly jump back into the brain unbidden. However prevention is the best cure: patients should be encouraged to keep a bedside notebook or digital recorder so that ideas can be captured at these crucial moments.

Searching for the Right Word (tipus tongium)

This too is a frustrating affliction. The writer knows what word he or she wants to use, and can “feel” the word, but cannot remember what it is. Symptoms include:

  • Frustration
  • Excessive pounding on the keyboard
  • Excessive pounding of the keyboard on the head
  • Shouting at the passing cars outside
  • Pleading with the cat for the answer

Recommended Treatment: Patients should be encouraged to think of a similar word and look up the synonym. Sometimes the thesaurus feature in Word is sufficient, but often an online thesaurus will work better. Alternatively, the writer can Google the synonym or a word that might lead to the word being searched. For example, if the patient has forgotten the word “silo”, he or she could Google “barn” or “granary” or “Old MacDonald”.

Chronic Writing Fatigue Syndrome (wellus driedupium)

This is common in larger projects or in cases where the writer has many projects on the go. After a successive number of hours of writing, the patient will slowly become more and more ineffective. Symptoms include:

  • Brain fog
  • Brain cramp
  • Blurred vision
  • Caffeine imbalance (either too much leading to jitters, or not enough leading to an amplification of the brain fog and other symptoms)
  • Periods of inactivity for seconds or even minutes where the writer sits motionless, fingers hovering over the keyboard, staring hopelessly at the screen
  • Tiredness

Recommended Treatment: Sometimes it helps to switch projects, but often there is no clear way for the writer to “push through” this type of writer’s block. There is a point where he or she should either get away for several hours or simply go to sleep. The writer should be reminded that yes, deadlines are important, but they are useless if you cannot generate your best work. A letter of apology ahead of the blown deadline and a good night’s sleep should remedy the situation with no lingering after-effects.

Background Noise Distraction Syndrome (lyric interruptus)

In this affliction, patients will either subconsciously plagiarize song lyrics or ideas heard in the background from a TV or stereo, or purposefully stick them in while searching for other things to write (often in conjunction with other types of writer’s block). Symptoms include:

  • Frustration
  • Temptation
  • So bad it makes them shake and cough
  • Just like the old man in that book by Nabokov

Recommended Treatment: Turn off the damned radio.

Deadline Stress Syndrome (writerus panicus)

This often occurs when (a) the writer accepts a project with a tight turnaround, (b) the writer accepts too many projects, and deadlines start looming or (c) the writer forgot about the project until the last moment or — worse — when the client called to “check the status”. Symptoms include:

  • Panic
  • Fast, sloppy writing
  • Excessive clock watching
  • Panic
  • Increased heart rate
  • Nagging urge to stop squirrels’ happy chattering with extreme prejudice
  • Excessive friendliness with and/or shunning of the cat
  • Panic

Recommended Treatment: Prevention is the best cure — though this is a bad time to tell the writer that. Patients should be encouraged to add extra time to their deadlines to allow for unexpected events, and/or not accept fast turnaround projects. However once in the thick of it, the writer should be encouraged not to look at the clock, to breathe slowly, and to pretend the deadline does not exist. Focus on one thing at a time — often there really is enough time to get everything done.

Also, writer should replace coffee or Coke with water as excessive amounts of caffeine with only add to the internal tension that is gnawing at your nerves.

Conclusion

Writer’s Block takes many forms. As we have seen here, it is important to determine exactly what type of writer’s block the patient has to successfully determine an effective course of treatment. By pinpointing exact causes and symptoms, we can help our writers get through these various conditions and make a full recovery.

This is an ongoing project; those who have treated or experienced other manifestations of writer’s block are encouraged to outline below in the comments section of this paper. Thank you.

~Graham

Lipstick on a Pig or “Hog-Tied Marketing”

Monday, September 15th, 2008

lipstickpig.jpg“Lipstick on a pig.” This seems to be a new catch phrase in US political circles. It means “dressing up an idea to make it look like it is more than it is” or “we’re scared of your VP choice, so we are going to take subtle pot shots at her to make her seem less than she is”.

I think it is an important term in marketing circles too. In this case, it could be seen as “over-marketing”, which can be a problem when you are accurately trying to describe a product or service. It can also be legally troubling…

I see it in my own writing all the time, and it is something I constantly have to keep in check. My job in most cases is to present my clients’ companies in the best light. That means touting successes, underlining benefits, and overall trying to show why one company is better than its competitors. (You know, in case you don’t know what marketing is about… lol)

My point is that often I can be guilty of putting lipstick on a pig. What I have to remember is (a) pigs are very attractive creatures in their own right and (b) pigs don’t wear lipstick.

For example, pigs are very clean, and many people love to keep them as pets. And to paraphrase Homer (Simpson, not the great Greek writer), they are the wonderful, magical animal that brings us bacon, pork chops, and ham.

These are the features we need to sell, if we are selling pigs. If we try to put them on the same playing field as say a Bentley, not only are we misrepresenting ourselves but we are doing a disservice to our clients. Customers will quickly see that although pigs may be more fuel efficient, the luxurious ride and “wow” factor just aren’t there, no matter how much lipstick you use. Worse, it hog-ties future marketing efforts for that company because customers will not forgive it for trying to put one over on them.

It all comes down to one thing: honesty. Yes, put your client in the best light but don’t stretch the truth. In fact you may even benefit from erring on this side of the truth. There is a lot to be said for promising a little and delivering more.

What do you think? Can you put a little bit of lipstick on a pig? Or is it best not to “ham it up” at all? Enquiring minds want to know — leave your comment below!

~Graham

Here’s to You!

Thursday, September 11th, 2008

ewe.jpgThere are a lot of powerful marketing words out there. You have likely read articles and blog posts about using words like “free” and “secret” in your headlines, as well as other irresistible phrases to snare your readers.

The problem with many of these words though is that once you set the hook, you still have to reel them in. Wouldn’t it be nice if you had a word that made your readers just jump into your boat?

Actually there is, and I’ve already used this word and its kissing cousin nine times in this post, including the title. That magic word is “you”.

Carnegie said it best: “Talk in the terms of the other man’s interest.”

Of course, today he would write “other person’s interest” (or at least his editor would…) The moment you hear or read the word “you”, you immediately prick up your ears because suddenly the conversation is on a topic that is a source of endless fascination. If I talk about you all day, I’ll likely have a captive audience.

One thing I noticed about myself though is that I can write a few pages of web content or some brochure copy, and consciously use the word “you” throughout. But as soon as I’m done, for some reason I just let it go. The rest of the day, it’s suddenly all about me for some reason.

Well, I think it’s time for me to change my errant ways (and perhaps you do too). So let’s talk about some ways that I can talk more about you.

Emails

I try to make a conscious effort to use the word “you” more often in my emails:

“Here is the article I wrote for you.”

“Great talking with you today.”

“I knew that this link would interest you so I forwarded it to you right away!”

Most of the time, the sentence would make perfect sense without adding you, but I think it adds that personal touch without making it too wordy.

Blogs

You are here for you, not me, n’est pas? So injecting more you into my blog posts would just make sense. For example, which blog post title do you find more inviting:

How to Make More Money Blogging

How You Can Make More Money Blogging

The second version subtly but definitely makes a stronger impact. Although the first title may be intriguing, it is not exclusive. The second version is all about you, which by default cranks up the intrigue factor. After all, not just anyone can make more money blogging, just you.

Phone Calls

“How are you today?”

“Yes, you are right!”

“Certainly I can do that for you!”

Using “you” is not limited to writing. You can make everyday conversation more intriguing by sprinkling a few “yous” in there.

When You Becomes Me

Of course the whole purpose of using “you” is to make friends and influence people. (And BTW, if you haven’t read the book — get it now!) The more you focus on other people, strangely the more they start to focus on you. And isn’t that what marketing is all about in its essence?

So make it all about you (by which I mean of course, make it all about me, not you) by making it all about you (by which I mean of course, make it all about them, not you).

Okay, that’s getting a little confusing and Pythonesque, but you get my point…

Any other ways I can make it more about you? You just let me know — leave a comment!

~Graham

Finding the Time

Monday, September 8th, 2008

homerclock.jpgWow. Two weeks now since my last post. I woke up this morning and wondered how I was going to find the time to put one together. I actually have a few ideas swirling in my mind — but then I also have a few projects that need finishing today as well.

It occurred to me that this is probably a common affliction. Not necessarily just with blog posting, but with all of our writing. Is there a way to squeeze extra minutes out the day, or make better use of the minutes we are given? (In case you’re wondering, there are exactly 1440 minutes per day, except for one day in the fall when there are 1500, and one day in the spring when there are 1380.)

I’ve come up with a couple of ideas here:

Focus/Write Faster

Jim Estill posted the other day on Copyblogger that it takes him 20 minutes to write a blog post. Okay, he fudged the numbers a bit — that 20 minutes does not include “incubation” time and warm-up writing. I suspect it also doesn’t include formatting and finding that perfect image to go with your blog post.

But hey, point taken. One of the best bits of advice I ever got was to write faster, and that’s something I’m attempting with this post as well. I don’t think I’ll match Jim’s speed yet (I’m at minute 13 already…) but it’s not a bad goal to shoot for.

Get Up Earlier/Stay Later

Let’s assume that you can write 500 words in 20 minutes. That means if you set the alarm for 7:10 am instead of 7:30 am, you’ll get 500 extra words in per day.

On the flip side, if you decide to skip watching The Simpsons every day at 5pm and write, you’ll get an extra 750 words down. (If you happen to watch them on CBC, this won’t be a huge sacrifice — they’ve gone back to Season 1 again. Do you really need to watch those blocky episodes for the 37th time…?)

Get Organized

This is related to the first point, but it bears a separate mention. I find that the more organized I am, the faster I am able to work. Often, when I’m trying to decide what I’m going to do next, I don’t just sit there and think about it. I surf, read emails, catch up on some blogs… perhaps you know the drill too.

Long-time readers of this blog know about my love affair with the Post-It Note (just bought some new pads the other day — colour-coded!)

I’ve found that writing out the day’s tasks and sticking them to my monitor helps keep me focused. Once one project is done (or done for the day…) I give it a satisfying strike-out and move on to the next item up for bid. It certainly helps to put everything in order of importance if possible, but the main thing is to get everything down.

A Last Word

We all have a thousand things tugging at our shirtsleeves — sometimes literally. Kids, bills to be paid, mowing the lawn, the damn dishwasher, replacing that loose board in the walkway so that nobody trips and sues you… it never ends.

And that means we need to make the most of our writing time when we have it.

What tricks do you have to squeeze those precious minutes of time? Please let me know by leaving a comment below — I need all the help I can get!

~Graham

(BTW, total writing time not including recovering from a crashed database and adding an image: 29 minutes. Not bad.)